As a professional service provider, do you rely on word-of-mouth to grow your business?
Those personal referrals are golden. It’s a beautiful thing when your satisfied clients send you new customers.
BUT, are you getting enough of them to achieve your business goals?
Let me help you out, because as things stand now… you’re (probably) MISSING OUT.
You’re leaving money on the table… money you could be banking… from clients you could be serving.
And I’m going to show you how to UNLOCK that extra value…
the revenue that lies dormant in your business.
Marketing Copywriter & eNewsletter Specialist
B.Arts, B.Internet Science & Technology
Is this what you’re missing out on?
According to no less than the Harvard Business School, “increasing customer retention rates by 5% increases profits by 25% to 95%.” [source]
But that’s not the BEST part of this strategy.
It’s this flow-on effect: “In addition to purchasing more, loyal customers also frequently refer new customers to a supplier, providing another rich source of profits.”
A customer retention success rate of just FIVE percent increased business profits. By as “little” as 25% … all the way up to a 95% profit improvement.
That’s nearly DOUBLE the profits.
From just a 5% retention rate.
Imagine the income potential of a TEN percent retention rate!
PLUS… your loyal customers bring you new clients… who will also receive that same nurturing.
So what have we got here?
We’ve got the Harvard Business School identifying TWO profit-building results for businesses that nurture their clients.
And really, it’s all so simple, isn’t it?
- If you look after your customers, they’ll BUY MORE
- And they’ll TELL OTHERS.
HOWEVER… what I didn’t mention before was… that study was about SERVICE businesses.
Great news, eh?
For you as a professional service provider yourself, the Harvard findings are just the incentive you need. Considering the profit potential, then, maybe it’s time to crank up YOUR customer retention program?
It’s the way to UNLOCK the extra value that lies dormant in your business.
And the simplest customer retention strategy is email. It’s as easy as sending your past and present clients a monthly email newsletter, to keep in touch. Because, as the Harvard piece pointed out, “increasing customer retention rates by [as little as] 5% increases profits by 25% to 95%.”
And you can boost your growth even more by including your warm prospects when you email. (More on that later!)
As an accountant, attorney, broker, coach, consultant or other professional service provider, you know you need to keep your business name in front of your clients and prospects.
But something is holding you back.
What’s holding you back?
- Are you so BUSY serving your current clients that you don’t have time for marketing?
- Or maybe you don’t have the SKILLS to do it right? Your expertise lies elsewhere.
Sounds like we could be a good fit…
Because, while I don’t have YOUR skills and could never do YOUR job, I can write. As an AWAI-trained copywriter, I’m also a member of the Professional Writers’ Alliance.
The American Writers and Artists, Inc. (AWAI) is the industry leader in providing copywriter training. Choosing an AWAI-trained professional assures you the writer knows the craft because AWAI training is without peer.
“But isn’t email marketing DEAD?”
Not at all.
And here’s PROOF:
In 2013, Ascend2 ran this headline “Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic”. [source]
In 2014, “Email Rated Most Effective Digital Marketing Tactic” is how MarketingCharts reported on a study that showed email outperformed both social media marketing and content marketing. [source]
In 2015, Statista found that 86% of American consumers would LIKE to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. [source]
In 2016, Ascend2 asked “What are the most effective tactics?” and of the 50,000+ professionals they surveyed, 61% said EMAIL.
So it’s clear.
Email delivers better results than ANY other digital marketing strategy… including websites, SEO, social media and paid search (with 59%, 50%, 41% and 34% respectively). [source]
“Okay, but why? What’s so great about email?”
- Automate it.
Jack visits your website, likes what he sees, types his email address into the form, and downloads your FREE REPORT. It arrives within minutes because of automation. Now, since your form mentioned you’d be sharing more helpful information with him, you can email Jack again. All his details are stored in your email system.
- Share it.
Later, when Jack gets your monthly newsletter, it’s dead easy for him to forward your email to Maria… who loves it, so she posts it on Facebook (using the Share button we provided in the email). And on it goes…
- Archive it.
Every email you send will contain valuable information and insights, so let’s archive them and include links to these older pieces in the current issue. Thus boosting the value of each piece I write for you.
- Hit two birds with one
A well-crafted email can connect with two types of readers. The quality content will help many of your readers. And the little touches of personality will appeal to some prospects because people buy from… people, which is why the human touch is a great idea.
For the busy professional…
The fact that an email newsletter program is both EASY AND LOW-COST is highly attractive. It just makes sense. Yes?
Sending an email is so much easier than picking up the phone and cold calling. Right? But it gets better than that. WAY BETTER, because…
- You can outsource it.
You can “hire it done”, which saves your time (or your staff’s time) AND lets you maintain a steady focus on serving your clients, old and new, while your subscribers (your warm market!) are getting good stuff regularly… in your name. And it gets EVEN BETTER, because email marketing is…
- Low cost.
Compared to the cost of printing a full color brochure and sending it out by snail mail, delivering the same information by electronic mail is almost free.
More than “just an ad”
Your friendly and helpful newsletters won’t look like ads. Instead they’ll be building a powerful personal connection with your people…
And I know you’ve heard of relationship building. Here’s how that works here…
- We start with a strong positive first impression.
By giving away a high-value report as an incentive to subscribe in the first place, you can make a great FIRST impression with your ideal clients. And that’s an enviable start for a commercial relationship. Then you pop into their inbox every month with another easy-to-read, useful email. And when they are ready to buy, who will they turn to?
- Then we continue to help them “know, like and trust” you.
Sending emails that combine quality relevant information with a personal touch helps to move your people through the “know, like and trust” process. Your monthly emails move them towards the trust point, and when they need what you provide, who will they call on?
And it all starts here!
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