I know what YOU want.
More paying clients, right?
And we’ll be achieving that via an emailed newsletter.
But you came here to learn a little about me, so let’s do it…
These days, I mostly work with professional service firms. I specialize in creating email newsletters for them, but I also produce optimized website copy, articles and blog posts.
For 23 years
For 23 years, I was a church minister. At the start, my wife and I pastored congregations in New Zealand and then we moved back to our home country, Australia. We raised our family during those church years… ran youth camps… conducted marriage enrichment sessions… organized away weekends for seniors… researched complex material to present it in simple language… and traveled extensively, driving more miles than I now care to remember.
This rich period of our lives gave us countless experiences, good and bad. Well, mostly good. We got to mix with a diverse cross-section of the community: self-employed professionals, business owners, civic leaders and lots of regular employees and Dads and Mums. (That breadth of understanding helps me to connect with different audiences in my copywriting work now.)
I loved the church life but eventually there came time for a change.
Today I’m a commercial business writer, specializing in email newsletters for professional service providers.
As a kid
I grew up in a simpler time, long before the internet. As well as a Dad and Mum, I had a younger brother, a bicycle and a floppy-eared Cocker Spaniel.
My Dad was a decent, hard working man who was always there to help friends and neighbors. The youngest of six children, he started his working life as an apprentice tailor. My Mum was a farmer’s daughter and they met in the Air Force.
Music figured prominently in our house. Early in their marriage, Mum did a stint as a dental nurse to save up to buy a piano. She played for church and we also had many a singalong when friends came over. And yes, I took piano lessons (thank you, Mrs Reid).
Dad had built a great big red brick barbecue in the backyard and let me tell you, it got a solid workout over the years because my childhood was blessed with many happy “family and friends” get-togethers. The kids scampered around the backyard and generally had a lot of harmless fun. Those evenings often finished up with most of the grown-ups gathered around the piano for a good old singalong.
A great childhood indeed.
In my late teens, as a part-time student at the University of Western Australia, I had a crack at economics. Passed some units, failed others. Soon after that, I headed off to England where I completed a BA degree with majors in theology and communications (and met the young woman who would become my wife). Then the church career started. And ended.
After that, writing and the Internet beckoned me, so I picked up a Diploma of Freelance Journalism and then a BIST degree from the University of Wollongong. That’s short for Bachelor of Internet Science and Technology.
During the 3 years at university, my passion for writing led me to publish a Q&A study guide for C++ (it’s an early programming language). It sold well. I also taught myself HTML, the coding system that controls how web content is displayed.
Since graduating, I’ve worked for myself, tapping away at a keyboard.
As a matter of fact, that’s what I’m doing right now.
Our future together
Once you and I have worked together on our first writing project, you’ll see me more as a business partner than a “just” a marketing copywriter. So let me show you the type of writing I can produce for you…